VIVA GLAM: Public Relations

Nicki and Ricky went to the Good Morning America show in New York City earlier this year to promote their product and bring awareness to the campaign and shed light on HIV and AIDS. This has gained favourable publicity for the Viva Glam campaign as it will generate word of mouth.

Before they appeared on the show, they resorted to their Twitter accounts to promote their latest Viva Glam campaign, as seen below.

I think this was a great idea because they both have millions of followers to connect to and it was a great opportunity to shed light on Viva Glam.

They also attended their Viva Glam launch party in New York City to once again promote their campaign. Many other celebrities were in attendance to support the cause. I also believe this was great publicity as this event will appear and communicate through gossip magazines and the internet to connect to potential consumers.

James, M, S. 2011. Ricky Martin and Nicki Minaj for Mac Viva Glam, weblog, Available: http://www.fashionblogblogger.com/fashion-blogger/ricky-martin-nicki-minaj-mac-viva-glam (accessed 19 April 2012)